On-site exhibition questioned the marketing function of instrumentation industry

Since 2010, the on-the-spot exhibitions of instruments and meters have come one after another. Manufacturers are also skeptical about the effects of numerous exhibitions in the industry. The first is the 21st multi-national instrument and meter exhibition which has just ended, followed by the highly anticipated 2010 Munich in Shanghai. Analyze the Biochemical Exhibition, and then the Fall 2010 Higher Education Instrument Exhibition. Facing the coming exhibition invitations, how do you choose? The instrument and meter industry has a large number of exhibitions and has a long history. In recent years, the competition has been particularly fierce. Some exhibitions have exploded due to organizational disadvantages and other reasons. With regard to the growing number of adverse effects exposed by the on-site exhibition, can we find a better solution to replace the live exhibition that has gradually become a thing of the day - the analog exhibition jointly launched by the China Instrument Industry Association and Yizhong International becomes an on-site exhibition With the best upgrade options, the instrumental analog show integrates the advantages of offline marketing, paper media, and online marketing channels. Launched a one-stop marketing solution for enterprises. Fundamentally circumvented the lack of professional visitors at the live show. The dual mode of brand promotion + product orders helps companies realize the new concept of online exhibition marketing.

Is it really important for industry exhibitions now?

In the era of market economy, enterprises must sell their products, and marketing methods can be described as full-fledged, but generally speaking, it is nothing more than salespersons who have established customer groups through various relevant means; and they participate in traditional exhibitions to conduct marketing. Nowadays, with the development of the Internet, people's many real-world behaviors can be realized through the Internet. Internet e-commerce has become the biggest channel for corporate marketing in the 21st century.

The on-site exhibition is the preferred method for corporate marketing during the relatively underdeveloped period of information. Products are displayed in a centralized manner, and the only way for buyers and businesses to contact each other. By participating in live exhibitions, people have a certain degree of awareness of the products and can Comprehensive understanding of market conditions. However, in the era of Internet information explosion, the effectiveness of on-site exhibitions is obviously insufficient. Professional visitors can obtain product information through a convenient network, and do not need to spend a lot of time and energy on site. Manufacturers have also gradually given up on-site exhibitions due to a large number of exhibitions, few professional visitors, large investment, and time-consuming and labor-intensive factors. Instead, it is a more convenient network exhibition with an information channel, and the spectator model exhibition will be adapted to the development of the times. Through the eight publicity channels, the functions of the offline exhibition are completely simulated so that the manufacturers can display their products in a full range of ways through videos, pictures and texts.

The lack of exhibition marketing and the role of simulation show

In the traditional marketing theory, the exhibition is only one of the means of marketing. With the continuous development of its content, function, form, and connotation, compared with other methods, the status of the exhibition in the corporate marketing strategy has been re-recognized:

Establish customer relationships. The exhibition is a platform for industry manufacturers, distributors and traders to communicate, communicate and promote business. However, as the professional audience gradually decreases, the effectiveness of the establishment of the exhibition customer relationship is also decreasing. In addition, instrumental analog exhibitions have become an important channel for the establishment of customer relationships. The dual services of the ceremonial business secretary group have also made the relationship between customers and manufacturers even closer.

Expand business impact. Through the exhibition, companies can display their own brands. Most of the exhibitions will often attract the attention of many media. Using the media for promotion is a rare opportunity for exhibitors. However, at present, only 48 on-site exhibitions in the instrumentation industry have been held each year. There are also many related exhibitions, which have made the exhibition itself less public and media attention. Coupled with a small number of professional audiences, the company's exposure rate is low, compared to other publicity investment, it is undoubtedly a low return on investment. The ceremonial model show is totally different. Nearly 100,000 professional visitors a day and 365 days a year show that the number of visits to the show is not limited by time and space. This is totally unmatched by the live show. of.

Through the above analysis, it can be seen that the comparison between on-site exhibition marketing and network simulation exhibition marketing and on-line simulation exhibition investment is a time-saving, labor-saving, worry-free and high-return investment. No matter whether the company chooses any model for promotion, it is more important to quantify the ratio of investment and return. Otherwise, the time and effort invested will also be discounted. Of course, it is undeniable that there are also high-profile exhibitions in the industry that attract many companies and buyers in the industry to participate. Bring orders for the company.

The increasingly mature exhibition industry in the instrumentation industry will not immediately disappear. The network simulation exhibition also needs time to gradually improve. It is believed that in the transition period between network and reality, business managers need more sensible choices, and it is more time for network simulation exhibition to prove its advantages.

We manufacturers a varity of glazed spark plug insulators in 95% aluminum oxide. Based on the rigorous quality and cost-down control via our skillful engineering and experienced production team, it let us to be a leading supplier in this field.

Spark plug ceramic insulator  can be used in high-voltage sparking devices devices in showers, gas cookers ,oven industrial boiler and automative industry and so on.

Spark Plug Insulator

Spark Plug Insulator,Ceramic Insulator For Spark Plug,Spark Plug Alumina Ceramic Insulator,Spark Plug Alumina Ceramic Insulator,High Voltage Insulators

Jinghui Industry Ltd. , https://www.ceramictek.com